.Manly Bands is a direct-to-consumer seller of guys's rings. The firm released in 2016 after John Ruggiero, the co-founder along with his partner Michelle, couldn't find a suited wedding event band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, we discussed the company's founding, one-of-a-kind ring products, as well as even more. Since then, Manly Bands has acquired its own manufacturer. The manufacturing of bands coming from, point out, Jack Daniel's whiskey gun barrels or even Fender guitar cords creates engaging video recording, states Ruggiero, excellent for narration on social media sites and also in other places.The whole audio of our discussion is embedded below. The records is actually modified for span and also quality.Eric Bandholz: Give our company a rundown of what you do.John Ruggiero: My spouse, Michelle, as well as I began an online ring firm referred to as Manly Bands in 2016 to solve an issue of wedding ceremony bands for males. Our experts were actually merely married. I have sizable fingers and also couldn't locate a band that I liked that was certainly not overpriced. My possibilities were actually purchasing from a brochure or even having something customized.I found yourself purchasing from a web site. The ring arrived in a level mailer, with no carton or even customer service. It was actually an awful knowledge through today's ecommerce specifications.Our experts got married, moved to Florida, and needed to have a job. Our experts informed our own selves, "Our company are actually each entrepreneurs. Why don't our company develop our very own service?" Our company talked about the forms of troubles our team would certainly viewed and just how to solve them. My band experience arised, as well as we opted to make an effort to solve it for other people.Our target when our experts started was to pay out lease. Our company assumed creating a pair many thousand bucks a month from this will be excellent. Our team considered it a way of life company, certainly not high-growth. It was just Michelle and me in our garage developing bands as well as sending all of them bent on consumers. Our experts had appealed one thing. Our information resonated along with prospects.Michelle and also I create an outstanding group. I produce suggestions, and she is actually the implementer. A considerable amount of our results heads to her artistic thoughts. She names the rings as well as builds identities. She connects the rings to customers. Defining a band exclusively as "eight-millimeter dark" really did not cut it.Our team made bands coming from special materials, including Jack Daniel's barrels or exclusive metallics. Business removed. Ever since, our team've developed drastically. Our company now have over 55 folks in the Manly Bands loved ones. Concerning one-half of those are actually band craftsmans that operate in our just recently gotten production outlet in Utah.Bandholz: When performed you obtain a maker?Ruggiero: Concerning a year as well as a fifty percent back. Our company had been their consumer for many years, so we knew them well. Most of their business was actually retail, which really did not enthusiasm our team-- visiting mom-and-pop jewelry experts. They maintained their wholesale consumers and also brand. We obtained some of their properties and delivered over staff members.Inducing a manufacturing staff has actually been one of the very best points our team have actually done. It's been amazing to head out certainly there as well as watch them bring in bands out of Fender guitar cords or steel from an M1 Abrams storage tank.Bandholz: How carries out in-house production effect advertising?Ruggiero: It is actually been big. Taking a camera to the other side of the workplace and recording the group making use of turrets to reduce the metal poles or whiskey gun barrels into bands creates fabulous video. Our experts possess our electronic camera team out there continuously. Our experts use that video on our social media sites and in our ads and also e-newsletters. Our experts make an effort to promote that due to the fact that the majority of business in the men's band area don't manufacture. They drop ship or even purchase from foreign and after that deliver it out. However our experts wish it to last a life time and be actually something folks may take honor in.Our experts've possessed a ton of effectiveness along with our military ancestry collection, where we resource distinct army products. Our experts have the M1 Garand rifle stock, the lumber component, coming from War of the nations I. Seeing our crew put that in the turret and reduced a piece out for a band is exciting.Our advertising and marketing for those rings refer to the past, the soldiers, where the weapon was used, and traits like that. My wife as well as I examined filmmaking in college. Our experts utilize our capabilities to educate as well as narrate. For instance, I just recently acquired an e-mail coming from a client who shared that his gramps used to steer M1 containers. The client skilled one of those bands to his gramps, as well as they had rather a psychological substitution. It's nice to assist clients connect with their past as well as develop one thing significant.Bandholz: Where can people purchase a band coming from you?Ruggiero: ManlyBands.com. We possess pictures on Instagram, also. I'm on Twitter and also LinkedIn.